TenCate and GreenFields join forces
Genemuiden, Netherlands– TenCate, market leader in the field of synthetic turf fibres and carpet backing for sports pitches and landscaping, will increase its share in GreenFields, a leading company in the synthetic turf industry. The objective of this stake-building move is a long-term strategic partnership that allows TenCate and GreenFields to leverage products and enhance market shares worldwide. According to TenCate a “strong and friendly relationship with GreenFields is critical for Ten Cate’s strategical vision within the synthetic turf industry.”
In this respect GreenFields is also delighted that TenCate and C.S.C. Ceelen Sport Constructies, the leading construction company of sports fields in the Netherlands, have reached a Letter of Intent regarding a strong cooperation between C.S.C. Ceelen Sport Constructies and GreenFields in view of market development and system innovations.
Since its foundation GreenFields has been the fastest growing company of the synthetic turf industry. Guided by the principle “diversification through innovation” GreenFields has become the leading synthetic turf company with the most original and technologically advanced product portfolio on the market. By constantly adapting the organization and expanding the sales network worldwide GreenFields provides a total service from design and consultancy advice through to tailor made solutions and turnkey projects. As one of the first producers in the synthetic turf industry, GreenFields has been awarded the FIFA Preferred Producer status.
TenCate and GreenFields will use their combined strength to introduce game-changing technological and sustainable innovations and join their experience and knowledge for a strategic approach on the world market. All elements are available to increase the impact of their mutual vision – from innovation and development of components to integrated production processes, as well as from design and consultancy to construction, installation and maintenance.
This strategic alliance through share participation proves once again TenCate’s ambition to achieve close cooperation with companies that supply total solutions with synthetic turf systems. TenCate aspires to achieve the safe practice of sports under the best possible circumstances. Through the agreement with GreenFields a decisive step has been taken to play a major role in the quality and total system approach on a worldwide level.